Whether it be a monster retail chain or a local bistro, more and more merchants are offering gift cards as an option for their customers. Gift cards are a valuable tool which can be used to build awareness, increase revenue and profits, and most importantly, introduce new customers to your business.

• Increase revenue profits and cash flow
• Build your awareness through word of mouth advertising
• Acquire new customers
• Increase impulse purchases
• Upsell card recipients at POS
• Reduce cash back on returns

How it works:

Offering gift cards to your customers is a purely profitable business strategy. For example, if you purchase a packet of 100 gift cards- all with custom design- and your average gift card sale is for $50, you will generate $5,000 in revenue. If you run at an average of 50% profit margin, you have just earned $2,500 of pure profit in your pocket. And, in most cases, customers using gift cards add their own money at the point-of-sale, increasing your revenue even more.

$8 billion in gift cards go unredeemed or uncollected on average every year. That’s 15-20% of pure profit for you from gift card sales alone!

MSI Canada’s offers state-of-the-art programs which make implementing gift cards in your business a fast and easy option. Benefits of our programs include:

• Gift card activation
• Gift card sale
• Card balance
• Issue merchandise credit
• Cancelling gift cards
• Instant information retrieval
• Upsell card recipients